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Implementation Planning

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Fitting in: Integrating a new service paradigm with existing automotive technology.

Industry

Automotive

Location

Tiburon, CA

Palo Alto, CA

SITUATION

As a luxury automotive brand, our client knows how to cater to its customers’ needs. As part of ongoing efforts to provide a quality driving experience, our client's Reseach and Development department is always looking for new ways to use vehicle-based software to provide added utility for the driver.

 

After working with Digital Foundry on several similar projects, our client's team chose to partner with us again to investigate, define, and provide preliminary specifications for software that would allow drivers to customize the services available to them via the head unit.  Part of our charter was to design a system that could be integrated into the current software stack, and the other half was to design a development strategy that could integrate well with our client's existing development culture.

 

SOLUTION

Digital Foundry worked closely with client personnel to identify critical assumptions, operational requirements, and dependencies that would guide the creation of this architecture. Leveraging this information, we were able to design a solution that would allow drivers to program their head unit without requiring any changes to the existing technical infrastructure. 

 

In addition to providing a technical design, Digital Foundry consultants provided an operational strategy that aligned the implementation plan with the existing research, development, and implementation schedules of the client. We provided recommendations and direction for a software development work stream that fit within the existing product release cycles while still facilitating rapid development and frequent iteration.

 

RESULTS

Through close collaboration with the project stakeholders, Digital Foundry was able to better understand their capabilities and constraints.  With this information in hand, we were able to provide:

 

  • A technical solution design: Digital Foundry architects defined a custom solution that aligned with current best-in-class solutions and worked well with the existing technical infrastructure.
  • Operational efficiency recommendations: Digital Foundry consultants provided numerous recommendations to help boost development efficiency within the organization.
  • Agile methodology recommendations: As part of the final deliverable, Digital Foundry made actionable recommendations to help establish a more agile development practice within the client's existing operational infrastructure.
  • Technology

    Although it was not possible to modify the stack we were working with, we were able to offer some compelling options and creative architecture that made it possible to achieve our client's goals.

Project client
Automotive

This luxury auto maker established its relationship with Digital Foundry in 2010. Since that time it has used Digital Foundry's Digital Strategy, Software Planning services.

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Project team

The project offered an opportunity to consult on software design in an emerging platform, which was a unique challenge. However, once we started the engagement, we were reminded that a software stack is a software stack, whether it’s housed in an iPad or a luxury automobile. picture of Joe
“Collaborating with the client's Research and Development team continues to expand our thinking as to what the integrated vehicle experience can look like a few years from now, and is a whole lot of fun. When you work with their team and start to think about enhancing their customer’s overall experience through custom software solutions, it’s pretty cool stuff.”
— Joe
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