Web Development

SITUATION

Although Time Warner Cable had an excellent web presence in the residential market, the company’s business-class site had to address unique challenges that were not supported by the same technology that was built for the residential business. In many cases, the business offering required a high degree of manual interface and expert input from key personnel. In addition, the business product offerings were fractured and decentralized across the company footprint and there were unique automation, support, and workflow considerations for each area.

Bringing our expertise to bear early on in the project’s conceptualization, Digital Foundry performed a current state assessment and gap analysis to determine precisely how the goals of the business class team aligned with the existing technical capabilities. These findings provided the basis for the implementation strategy and prepared the Time Warner team to put a new platform in place that would unify the web presence, proliferate best practices, dramatically reduce costs, and provide robust flexibility for local customization.

SOLUTION

With a clear plan of action in hand, Digital Foundry’s implementation team worked closely with TWC Business Class stakeholders to execute the site redesign and platform remediation strategy. One key element of the solution was the bifurcation of the residential website administration systems code base. Leveraging the completed residential platform allowed the team to get a tremendous head start and allowed the teams to share a robust set of core features. Using the code base provided fundamental commonalities between the residential and business class infrastructures, allowing for common deployment practices and simple transition of technical resources across both programs. The technology is also easier to manage and maintain, never comprising each groups unique demands, timelines or business critical functions.

RESULTS

Because we had experience working on the company’s consumer site, and had created the current state assessment for this project, Digital Foundry was able to help Time Warner Cable:

• Support local markets with customized messaging, but maintain a consistent look and feel to support overall corporate branding
• Take full advantage if a decentralized content management structure in a way that allowed local teams to manage their sites with little or no technical skills.
• Create a seamless experience for website visitors, with content that was highly relevant to where they operated their businesses.