Digital Foundry - visa
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Visa

ONline Strategy for Visa’s small business sites

visa

While Visa itself does not offer cards or financial services directly to consumers and merchants, it plays a key role in advancing new payment products and technologies on behalf of its member financial institutions.

CHallenge: growing competition on the internet and changing market forces

Members of Visa USA (Bank of America, Wells Fargo, First USA, etc.) were steadily losing ownership of a highly sought after customer group: small businesses. For years, small businesses had looked to their banks for everything from loans and credit to complex business assistance with problems such as cash flow management and international expansion. With the emergence of the Internet, however, Visa member banks (large and small) were being appropriated by traditional and non-traditional players.

Solution: A "Destination" Website offering innovative business solutions

Working with Visa senior management, Digital Foundry crafted a comprehensive strategy to enhance the company’s value proposition to small businesses. To accomplish this objective, Digital Foundry conceptualized a site where small businesses would start and finish their day, a “destination” rather than just a portal. The site would provide small business owners and employees all the tools necessary to run a business on a day-to-day basis.
Digital Foundry consulting leaders pushed Visa to think beyond the scope of their competitors’ offerings to develop a site that was clearly different and more relevant than anything else on the Web.

Digital Foundry - visa

 

Digital Foundry strategized an initiative by which Visa and member banks would create a site that leveraged previously non-Web-based products and services and accessed a comprehensive spectrum of elite partners that would further broaden site functionality and offerings.


This concept was especially complex technologically because each member had to be able to brand the site with its own look and feel while leveraging a common back end. 

Benefits: strong long-term technological & business strategies

Digital Foundry consulted with Visa on both the business strategy as well as the complex technology strategy, creating an Internet vision that would give Visa, member banks and small business owners a truly unique experience.  With this comprehensive short- and long-term strategy, Visa is poised to improve its competitive position in the face of increasing e-commerce competition and achieve business-critical solutions.