Digital Foundry - telstra / amadeus
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Telstra / Amadeus

multinational travel site for recreational travelers

telstra & Amadeus

Telstra is an Australian telecom. Amadeus is one of the world leaders in information technology solutions for the global travel and tourism industry.

CHallenge: Planning and building a website for a multinational joint venture

The newly formed Atlas Travel Technologies joint venture, a partnership between Telstra Multimedia and Amadeus, wanted to build TravelRes Direct, the first extensive Internet travel service to focus on the needs of recreational travelers.

Solution: creative functionality to support diverse business objectives

To efficiently sell vacations online, TravelRes Direct lets customers easily browse and check availability, then quickly book and purchase packaged vacations—all online. In addition to easy navigation and inviting graphics, TravelRes Direct offers a friendly Club Service, which encourages repeat customers by letting them create travel profiles and save itineraries. To help visitors find a desirable vacation, the Vacation Exploration Wizard lets them browse by any combination of schedule, destination, activities, tour operator, cost, etc. For added convenience, airfare, excursions and upgrades can be added to any package.
 

Digital Foundry - telstra

Benefits: an extensible website with multiple back-end platforms capable of supporting a global audience

Digital Foundry successfully designed and engineered solutions for the technical challenges specific to the TravelRes Direct project. The site required integration with Telstra’s existing travel consolidation and billing systems in Brisbane, Australia, so a creative communication solution was developed to ensure mission critical reliability. Digital Foundry also developed and implemented an extremely flexible and extensible protocol to provide communication between Telstra’s geographically separated, diverse platforms. To keep the site interesting for repeat visitors, specialized components were created, adding dynamic content that is easily edited.