Time Warner Cable

CHallenge: Elevated operating costs; limited online marketing & customer self-service

Time Warner had more than thirty-five customer service and marketing Websites to support.  Most of the sites were autonomously built, hosted and maintained leading to increasing security risks, elevating operating costs and leaving room for branding inconsistencies.  In addition, most of the sites had limited functionality due to the costs and complexity associated with extending Time Warner Cable’s unique backend systems to the Web.
Senior Management at Time Warner Cable recognized the impending need for a new online approach to successfully support their current and prospective customers.

Solution: a world class customer service and marketing website built to suit stakeholders' business objectives

Time Warner Cable decided to reach outside its enterprise and engage a leading business and software consulting firm that specializes in Corporate Website Services.  After an extensive search, Time Warner Cable selected Digital Foundry to work with its corporate stakeholders to define, develop and deploy www.timewarnercable.com. 

Following Digital Foundry’s proven approach, the team produced an actionable strategic plan and a detailed roadmap for the development of the project.   A centralized site was selected to control security risks, reduce operating costs and help govern the use of Time Warner Cable’s national branding assets.